Marketing
Editorial Plans & Submissions
±«Óãtv News
±«Óãtv Magazine
Inside ±«Óãtv: The Podcast
Inside ±«Óãtv: The Newsletter
±«Óãtv Calendar of Events
±«Óãtv Facebook Page
±«Óãtv LinkedIn Page
±«Óãtv Twitter Page
±«Óãtv Channel on YouTube
LeRoy Collins Blvd Digital Sign
My±«Óãtv Text Announcements
My±«Óãtv Announcements Widget (Graphic Only)
±«Óãtv NEWS
Audience
External media outlets; current and prospective students and their families; current and prospective faculty and staff; alumni; donors; community leaders; and other friends of the university.
Purpose
The ±«Óãtv News website serves as the primary source of university news and information.
Content
Major, big-picture news articles produced by professional news writers in University Communications and Marketing (UCM).
Submission Guidelines
To submit content for ±«Óãtv News, please complete the .
±«Óãtv Magazine
Audience
Community leaders; alumni; donors; faculty and staff; and other friends of the university.
Purpose
±«Óãtv Magazine features stories that raise the university's profile by demonstrating a tangible impact on the local, national and international community.
Content
Stories about research and innovation; student success; community engagement; global reach; national awards and recognition; new programs, initiatives and facilities; athletics; and fundraising.
Submission Guidelines
To suggest content for ±«Óãtv Magazine, email Tom Woolf.
Inside ±«Óãtv: The Podcast
Audience
±«Óãtv faculty and staff.
Purpose
To help ±«Óãtv faculty and staff learn about the important work taking place across our three campuses by listening to colleagues share their expertise and their contributions that are making ±«Óãtv a fast-rising urban research university.
Content
Groundbreaking research, unique programs/initiatives, efforts that make a positive difference for others, university-wide initiatives, ±«Óãtv-community partnerships
Submission Guidelines
Suggestions for colleagues to interview, or topics to explore, in future episodes can be recommended by ±«Óãtv faculty or staff by filling out our .
Inside ±«Óãtv: The Newsletter
Audience
±«Óãtv faculty and staff.
Purpose
This bi-weekly newsletter is a vehicle for the Office of the President and University Communications and Marketing to keep faculty and staff informed about university news and initiatives.
Content
Updates from the President, the latest from ±«Óãtv News and video channels, and curated links to select events and resources across all three campuses.
Submission Guidelines
±«Óãtv Calendar of Events
IMPORTANT
Audience
Current ±«Óãtv students, alumni, Tampa area community, prospective students, faculty, staff, parents of ±«Óãtv students and friends of the university.
Purpose
To promote major ±«Óãtv-sponsored on-campus events that are open to the public, and to inform the community about important university dates and deadlines. To inform current ±«Óãtv students of social activities occurring on campus.
Content
Admission, registration, financial aid and other important university dates and deadlines; university holidays and breaks; major ±«Óãtv-sponsored events that are open to the public, such as commencement, homecoming, open lectures, arts performances and athletic events; ±«Óãtv BOT meetings and search committee meetings, which are open to the public and required by law to be posted; infrastructure maintenance information from Facilities Planning, Parking & Transportation Services and Information Technology. The ±«Óãtv Calendar can also be used to post student-life events (Stampede of Service, Movies on the Lawn, Week of Welcome, etc.).
Submission Guidelines
Anyone with a NetID can submit an event to the calendar. However, no event will post to the calendar without administrator approval. Submissions are reviewed once a day (Monday - Friday) between 8:00 - 8:30am. Anything submitted after that time will be reviewed the following business day. Submissions will not be reviewed during any holiday for which the university is closed. The administrator reserves the right to deny any event posting at any time for any reason.
For additional calendar assistance, any questions, or to make changes to an already approved event, please .
Please note: Content must be submitted at least three business days before you want the content to display on the calendar.
±«Óãtv Facebook Page
Audience
The ±«Óãtv Facebook audience includes current ±«Óãtv students, alumni, prospective students, faculty, staff, parents of ±«Óãtv students and fans of the university.
Purpose
The allows University Communications and Marketing to share articles, photos, and videos that tell the ±«Óãtv story to a global and diverse audience.
Content
±«Óãtv news stories and videos; campus-wide events and traditions; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.
Submission Guidelines
To suggest content for the ±«Óãtv Facebook Page, email socialrequest@usf.edu.
±«Óãtv LinkedIn Page
Audience
The ±«Óãtv LinkedIn audience includes business-minded ±«Óãtv students, alumni, faculty, staff and prospective employees.
Purpose
The is used to promote ±«Óãtv as a desirable place to learn and work.
Content
±«Óãtv news stories and videos; prestigious awards and honors; major research projects; academic success; and university initiatives.
Submission Guidelines
At this time, University Communications and Marketing does not accept submissions to the ±«Óãtv LinkedIn page.
±«Óãtv X Page
Audience
The ±«Óãtv X (formerly Twitter) audience includes current and prospective students, current and prospective employees, alumni, donors, community leaders, external media outlets and other friends of the university.
Purpose
The is used for real-time communication with audience members looking for information about the university.
Content
±«Óãtv news stories and videos; events on campus; prestigious awards and honors; important deadlines; university initiatives; athletic victories; and school-spirit items.
Submission Guidelines
To suggest content for the ±«Óãtv Twitter Page, email socialrequest@usf.edu.
±«Óãtv Channel On YouTube
Audience
The ±«Óãtv YouTube channel audience includes current and prospective students, current and prospective faculty and staff, alumni, donors, community leaders, external media outlets, and other friends of the university.
Purpose
The is a vehicle for University Communications and Marketing to further brand awareness and tell the ±«Óãtv story.
Content
University television spots; ±«Óãtv News stories; videos produced by other ±«Óãtv colleges and divisions and approved by University Communications and Marketing.
Submission Guidelines
To submit videos for the ±«Óãtv Channel on YouTube, your video must be:
- No larger than 2GB.
- No more than 10 minutes in length.
- Saved in an acceptable format.
- Approved by the ±«Óãtv Office of Communications and Marketing.
- To submit your video for consideration, email socialrequest@usf.edu.
LeRoy Collins Blvd Digital Sign
Audience
Tampa campus visitors.
Purpose
To provide general, evergreen information.
Content
General campus information. For example, ±«Óãtv is a tobacco-free campus, pedestrian safety info., etc. The sign will NOT be used for promoting invitation-only events, non-public events, individual welcome messages, directional signs, or awards and accolades, unless specified by the president or the provost.
Submission Guidelines
To request placement on the LeRoy Collins Blvd. digital sign, . Final determination about the content on the digital sign will be determined by UCM.
My±«Óãtv Text Announcements:
Audience
±«Óãtv students, faculty and staff.
View
Desktop and/or mobile app
Purpose
My±«Óãtv provides an opportunity to share targeted, text-only announcements with a specific internal audience, such as all students, all faculty, or all staff.
Content
Information about ±«Óãtv programs or initiatives. No more than five text-only announcements may run at a time. Priority is given to those submissions that affect the entire ±«Óãtv community. One unit cannot have multiple slots at once. Units cannot run the same content in text and graphic announcements during the same time period.
Submission Guidelines
To submit content for the My±«Óãtv text announcements widget, please note the following guidelines:
- Communications and Marketing professionals: Please submit your requests for review using . Text announcements have a character limit of 200. Text can include a link to more information. We reserve the right to deny content for any reason.
- Please enter the Title of your announcement (this field will display in My±«Óãtv).
- Please identify your audience.
- Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
- Submissions can run a maximum of 2 consecutive time periods.
My±«Óãtv Announcements Widget (GRAPHIC ONLY):
Audience
±«Óãtv students, faculty and staff.
View
Desktop only
Purpose
The My±«Óãtv feature graphic widget provides an opportunity to share targeted, graphics-only announcements with a specific internal audience, such as all students, or all faculty and staff.
Content
Information about ±«Óãtv programs or initiatives (events should be submitted to the ±«Óãtv Calendar). Priority is given to those that affect the entire ±«Óãtv community or items identified by executive leadership. One unit cannot have multiple slots at once. Units also cannot run the same content in text and graphic announcements during the same time period.
Submission Guidelines
As of Sept. 18, 2024, the graphic announcement size has changed to 1560px wide x 760px high. Please note: This is not the display size. The system requires larger images be submitted in order to accommodate retina displays. They will display smaller once they're published. Keep this in mind when designing your announcements and do not use small text/graphic elements within them.
To submit content for the My±«Óãtv feature graphic widget, please note the following guidelines:
- Communications and Marketing professionals: Please submit your requests for review using .
- Please identify your audience.
- Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
- Please prepare your graphics to these specifications:
- 1560 pixels wide x 760 pixels high*
- jpg files only
- must follow ±«Óãtv brand guidelines
- Please provide a URL to where the ad should link to.
- Submissions cannot run 2 consecutive time periods.
*New size
No more than five graphics-only announcements may run at a time. Priority is given to those that affect the entire ±«Óãtv community or items identified by executive leadership. Depending on space availability, your submission may not run for the entire time you requested or may be shifted. We reserve the right to limit the number of messages in the rotation at any time and to deny content for any reason.