Crews are in the process of installing the first signs of ±«Óãtv’s new brand.
Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.
This is the beginning of a multi-phase effort to rollout ±«Óãtv’s new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the ±«Óãtv website and mobile app.
The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and ±«Óãtv lettering.
The vibrant new logo mirrors a new era at ±«Óãtv. In 2018, the Florida Board of Governors declared it a Preeminent State Research University, ±«Óãtv was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.