A new course offered at the ±«Óătv is moving students out of the classroom and into the pilotâs seat, training them to use the latest tools in an ever-changing industry.
Drone photography and videography have quickly become staples for those who work in digital media, marketing, production and a slew of other fields. As the technology continues to improve, itâs become more accessible to professionals and amateurs alike. It was that fast rise into the mainstream that prompted faculty to develop a new course designed to give students a leg up in this competitive business.
âI find value in the fact that we will graduate with a drone pilot certification. For video production professionals, thatâs an immediate advantage in the field,â said ±«Óătv senior Kody Hilburn. âWalking away with a diverse portfolio of work and experiences to show and build from is every studentâs desire from their college. Drone Videography is definitely that for me.â
Hilburn is one of more than a dozen ±«Óătv undergraduates enrolled in âDrone Videography/Aerial Storytellingâ. The course, offered for the first time this semester, teaches students basic safety and legal regulations associated with the use of drones, or unmanned aerial vehicles (UAV). Students also learn videography techniques and how to utilize aerial footage in digital media storytelling.
Course instructor Ryan Watson says he designed the curriculum to give students a well-rounded understanding of how to responsibly operate drones and learn a skill that could translate into job opportunities.
âWhen I started putting this course together, I really wanted people to know that we are doing it for the right reasons and drones arenât something you need to be alarmed about,â said Watson, who is also a graduate of ±«Óătv. âThis course really adds another dimension to what weâre able to provide our students. Itâs really been great to be a part of.â
In the field, students learn basic flying techniques like takeoff, hover and landing. Under Watsonâs supervision, they also learn more advanced videography techniques that theyâre able to incorporate into their video projects.
Along with the experience students gain during Flight Days, they spend just as much time in the classroom, learning the technical ins and outs of flying. As part of the course, students prepare for and take the Federal Aviation Administrationâs Remote Pilot Certification test. This federal certificate gives videographers the legal authority to use drones for commercial purposes â a required credential for anyone planning to operate a drone professionally. Watson says 80 percent of his students passed the test on their initial attempt.
âItâs huge for future employers,â said Deanna Salt, another ±«Óătv student enrolled in the course. âWe can put these drone skills into wedding videography, video marketing, production agency work, news and so much more.â
Itâs that direct impact on a studentâs employment prospects that Watson says is so exciting about integrating emerging technologies into coursework. He says the Zimmerman School of Advertising and Mass Communications plans to continue offering the course and is looking to include it in the upcoming summer catalog.
Photos by Ryan Noone, University Communications and Marketing.