TAMPA â After a two-year, pandemic-induced hiatus, the annual University of South Florida Muma College of Business Scholarship Luncheon re-emerged with a fluttery, inspirational metamorphosis.
The celebratory luncheon, held on Friday, hosted a packed crowd of 400 people at the Marshall Student Center ballroom. The annual gathering is a chance for donors to meet the students who have benefitted from their generous awards. Itâs also an emotion-packed event where attendees hear the personal stories of struggles and triumphs from former and current scholarship recipients.
The college awarded nearly $1 million in scholarships to about 200 business students from all three campuses â a record for the business college. The event is one of the collegeâs signature events that shines the spotlight on its commitment to student success.
âThis is an absolute record and we are just blown away,â said GJ de Vreede, interim dean of the ±«Óătv Muma College of Business. It was de Vreedeâs first scholarship luncheon since being appointed interim dean following the exit of former dean Moez Limayem, who left last month to be president of the University of North Florida.
âIâm going to text Moez, by the way. We are not competitive at all,â he joked.
A callback to shoes, then butterflies
The one-hour event began with Renata Gomes Martinsâ black pumps sitting atop a lighted crate on stage â a callback to the 2019 scholarship luncheon where Gomes Martins was a speaker and was surprised with a visit by her parents who flew in from Brazil â and ended with a release of hundreds of awakened butterflies outside the Marshall Student Center.
During the luncheon, one lucky student won a $1,000 gift card from Southwest Airlines thanks to the luncheon sponsor, the ±«Óătv Federal Credit Union. Advertising student NiaâSymone Francisco performed a dramatic and inspirational spoken word poem titled âThe Shift.â Three stilt walkers dressed as butterflies unfurled their wings near the stage as de Vreede likened the university to a safe place that prepares students for something bigger.

âLike a butterflyâs cocoon, this university is a place where students can grow, in safety, where they can radically transform their skills and minds, and when they are ready, emerge as something beautiful, someone ready to take flight and to follow their dreams,â he said.
Watch for the little moments
The eventâs first speaker was alumnus Julian Ossa, who shared a moving story about growing up in the early 1990s in Medellin, Colombia during the drug-cartel-run Escobar years. His mom was pregnant with him at age 18 and his biological father was murdered by the cartel before he was born.
He took the name of a charismatic cab driver, Freddy Ossa, who became a mentor, a friend, and a father. At age 10, he and his family fled the violence in Columbia by moving to Tampa.
At age 16, his father saw that he was interested in understanding money, so he gave him the book âRich Dad, Poor Dadâ by Robert Kiyosaki, he said.

âI read the book cover-to-cover while working at a car wash in New Tampa,â he said. âI spent the rest of the summer reading similar books during my breaks. I had to figure out how to go to college. Reading these finance books taught me that it is difficult to budget your way to economic stability.â
After high school, Ossa attended Hillsborough Community College through a Florida Bright Futures scholarship. He transferred to ±«Óătv and during orientation, had a life-changing moment when he learned about the collegeâs Corporate Mentor Program.
âThe Corporate Mentor Program was designed for people like me â students who are the first in their families to attend college, students who are willing to put in the work outside the classroom, and students who want to learn how to network,â he said.
That program reshaped his life because the skills he learned there prepared him for the scholarship luncheon in 2011. At that luncheon, Ossa connected with donor John Townsend, the Tampa leader of T. Rowe Price, who became a mentor to him. That mentorship led to an internship, which opened doors to even more opportunities.
Today, Ossa works at Truist as a financial advisor and assistant vice president. He said their practice manages branches with more than $150 million. He thanked Townsend, who was not in attendance, for being a mentor, work manager, professor, and friend to many in the room.
âThat one little action, that one nudge, that one moment of encouragement, although small gestures at the moment, those little moments are the ones that make the big magic,â he said.
Ossa had this message for the scholarship recipients in the audience: âDo more than is required and watch for the little moments as you continue college. For those are the ones that help your life take flight.â
From homelessness to self-healing
The luncheonâs featured student speaker was Junayed âJJâ Jahangir, a student on track to earn dual degrees in finance and accounting and to graduate with honors in December.
While heâs had many successes at ±«Óătv â he learned from internships at EY and Tech Data, served as Student Senate President, graduated from the inaugural class of Tampa Chamberâs Collegiate Leadership Program, and was a 2022 Muma College of Business 25 Under 25 honoree â he spoke about the winding, sometimes the arduous path that he took to get there.
Jahangir was born and raised in Bangladesh, a country where âlife was always rough,â he said.

But he said life in the U.S. was not easy either and shared some of his darkest times as a student. In 2020, he was technically a homeless ±«Óătv student because he couldnât afford a place to live and was sleeping on a futon at a friendâs apartment. He got two jobs and was able to pay for an apartment, but that didnât last.
âAs the pandemic hit, I lost both my jobs and my homelessness continued as I couldnât afford to pay rent,â he said. âI barely had food and lived on instant cup noodles for days just to save money for textbooks. I wouldnât recommend that, by the way,â he joked.
He slept in a back room of a gas station where he worked. Jahangir was able to get two jobs again and had rent money for another apartment. Unfortunately, that bit of good fortune was short-lived.
He learned his parents, still in Bangladesh, caught COVID-19. His father had a preexisting heart condition and his mother was in the ICU holding on for her life. Since the border was closed and travel was limited, he couldnât go home.
After his parents survived the worst of COVID, he started his journey of self-healing. He meditated. He went to the gym every day. He lost 30 pounds in three months.
His persistence paid off. He finished an 18-credit semester with all As, started working on his start-up which was selected for the ±«Óătv Student Innovation Incubator program, and was awarded the prestigious Golden Bull Award.
âI have learned that the most important step one can take is always the next one. And gifts like the ones being recognized here today help students like me move forward,â he said. âLife is all about choices. Next time you feel like you are trapped in a cocoon, ask yourselves, âWill you stay in the darkness, or will you crack the cocoon open and give rise to a pair of conquering wings?â
The event concluded with attendees taking photos with the butterfly stilt walkers and then releasing hundreds of butterflies into the afternoon sky.